A new experimental format.

The "Climate Science Translated" series is a new experimental format, based on insights in social psychology. The intention is to provoke action, so we will see what resonates, and evolve the next ones accordingly. The premise is that humans don't respond to data. We respond to stories, to images, to emotions. We look to other humans to see how they're reacting. We are prone to denial and rationalising problems away. Our brains are full of cognitive quirks that need navigating.

Cognitive obstacles.

The films try to address specific cognitive obstacles to action. They tackle issues of proximity, collective vs personal responsibility, and offering permission to change behaviour by highlighting new news (things are moving faster than scientists expected).

A clear narrative.

They also present a simple narrative, with a clear villain - the fossil fuel industry. Of course, there are many other issues at play, from animal agriculture to the biodiversity crisis. But that is part of the problem. Narrative complexity is a barrier to action. We need to offer a clear and convincing first step for the millions who are not yet showing up.

Modelling new social norms.

Finally, they show people from very different backgrounds teaming up to acknowledge the crisis and deal with it. And feature comedians as unexpected but likeable messengers, who also humanize the scientists. The key is unlocking the decision to act. There is no perfect course of action, and seeking one is a recipe for procrastination. The thing is to start, to show up.